{"product_id":"loreal-technique-permanent-creme-hair-color-red-hot-1-74oz","title":"L'Oreal Technique Permanent Creme Hair Color Red Hot 1.74oz","description":"\u003cdiv class=\"pg3 pb-3\"\u003eL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.\u003c\/div\u003e\n\u003cdiv class=\"pg3 pb-3\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pg3 pb-3\"\u003eA strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.\u003c\/div\u003e\n\u003cdiv class=\"pg3 pb-3\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pg3 pb-3\"\u003eTrue-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.\u003c\/div\u003e\n\u003cdiv class=\"pg3 pb-3\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb role=\"emphasis\"\u003e\u003cu\u003eL’Oreal Help Line:\u003c\/u\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e(800) 345-5014.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e9AM - 5PM EST, Monday-Friday\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5 class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"3\"\u003eWhat makes it special?\u003c\/h5\u003e\n\u003cul class=\"mb-0\"\u003e\n\u003cli class=\"bullet-item pg3\"\u003eDeveloped to lift dark hair in one single step, without brassiness\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eRich, smooth creme formula conditions and penetrates hair\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eBreakthrough technology lifts hair 3-4 levels\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eIntense, long-lasting color\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Beauty Box","offers":[{"title":"Default Title","offer_id":43196506931263,"sku":null,"price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/0077\/files\/H9REDHOT-1.jpg?v=1779502674","url":"https:\/\/thebeautybox.com\/products\/loreal-technique-permanent-creme-hair-color-red-hot-1-74oz","provider":"The Beauty Box","version":"1.0","type":"link"}