REDAVID
Redavid Blonde Therapy Shampoo
Redavid Blonde Therapy Shampoo
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The story
Brassiness is the number one challenge for blondes, silver and gray, and most purple shampoos answer it with pigment alone. We pair violet pigment with the things lightened hair actually needs: Dynagen-R to reproteinize and prevent breakage, the Cymbidium orchid complex and hemp seed oil for the hydration bleach took away. So the tone cools and the condition improves at the same time, with no peroxide, no ammonia and no developer anywhere near it.
What it does
- Neutralizes and removes brassiness
- Cleanses hair back to a purer state
- Reproteinizes and prevents breakage
- Maintains rich hydration
- Increases volume and shine
Clinically backed repair
Dynagen-R is our patented hair technology, sourced in France and exclusive to REDAVID: a yeast protein fermented from Fair Trade sugar cane that is molecularly similar to your own hair protein, so it bonds into damaged patches instead of sitting on top. In laboratory testing it raised the markers of hair strength and structure by 50.94% against an untreated control. Three phases, every time you use it: Rebuild, Rehydrate, Reseal.
Source: REDAVID clinical testing, Dynagen at 1%. Markers measured: keratin 14, 17 and 71, collagen I and IV, CD34 and trichohyalin.
Four times the free radical defence
In clinical trials our Cymbidium orchid complex was shown to target the microscopic imperfections in the cuticle and fill in the gaps for mirror-like shine, and to act as a natural moisture balancer, keeping essential moisture in and excess moisture out. Its orchicyanins scavenge up to four times more free radicals than vitamins E and C.
Source: REDAVID clinical testing of the Cymbidium orchid complex.
Made the slow way
Skincare grade formulas built from hand-picked, top shelf ingredients, then stress tested behind the chair for three years before they ever reach a shelf. We only ship perfected formulas. Made in Canada with domestic and imported ingredients, filled in our Ontario lab.
Family owned since 2012. Cruelty free, paraben free, Fair Trade.
Key ingredients
Rehydrates and scavenges free radicals in hair that lightening has left porous. Our signature ingredient, in every collection we make.
Reproteinizes and helps prevent the breakage blondes know too well. Rich in omega 3, 6 and 9 and a heavy dose of vitamin E.
Soften the hair and keep the scalp in good health. A botanical complex Leonardo has used since the salon days.
How to use
- Wet hair. Apply evenly and massage through for two to three minutes.
- Rinse well, and rinse your hands.
- Follow with Blonde Therapy Conditioner, then Blonde Dual Therapy on damp hair, finishing with heat.
- Use once or twice a week for most blondes. On the other wash days, use a moisturising shampoo.
Only for blonde, highlighted, silver or gray hair. On very brassy hair, use it two washes in a row, then settle into the weekly rhythm.
Leonardo Redavid, founder
Feels like: A silky lather that turns lavender in your hands. Smells like: Soft violets and vanilla.
Questions, answered
How often should I use it?
Once or twice a week for most blondes. Every day is over-toning, and it dries the hair. Blonde Dual Therapy is what keeps the tone between washes.
Will it stain?
It can stain hands, towels and light surfaces, and it can tint very porous ends if you overdo it. Rinse your hands straight after use and stick to the schedule.
Is this a toner like the one in the salon?
No, and that is the point. A salon toner is a colour service with developer. This deposits pigment on the surface with no peroxide, no ammonia and no developer, and it rinses out over a few washes. It maintains your salon result, it does not replace it.
What is Dynagen-R?
Our patented hair technology, exclusive to REDAVID. A yeast protein fermented from Fair Trade sugar cane that is molecularly similar to your own hair protein, so it bonds where hair is damaged and rebuilds from the inside out.
Made in Canada with domestic and imported ingredients. Formulated and filled in our Ontario lab by a family-owned company, born behind the chair in Vancouver in 2012.
Additional Information
CAUTION: Only for use on blonde or highlighted hair. Rinse hands immediately or staining may occur. For external use only. In case of eye contact, rinse immediately. KEEP OUT OF REACH OF CHILDREN.
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